Summary First, define measurable objectives.  Next, identify and implement strategies to reach the objectives. Sample objective: Set target energy generation goals for the private sector.  For example: By 2010  -  2 Megawatts     (500 homes with 2KW systems) By 2020  - 10 Megawatts    (2,500 homes with 2KW systems) Sample Strategies to reach objectives Educational campaign to educate building owners of potential energy cost reduction. Provide city funded financial incentives such as:     - Property tax relief through a "Renewable Energy Exemption" -  Property Transfer Fee reduction for solar enabled homes. - Reduced or free building permits for solar installations done by approved contractors - Interest only loans to homeowners - principle Read This Posty »

We live in an society that is constantly bombarded with advertising images. In SF it's virtually impossible to get from one place to another without being pitched the latest iPod, Windows version or the next blockbuster movie. Why? Because advertising works. People see things, remember them, and act accordingly by making a purchase, telling a friend or altering their own behavior. In order for advertisers to reach their audience they need a medium in which they can communicate their message; the most popular being television, radio, print, web, and open-air (posters, billboards etc.). The organizations that provide access to their Read This Posty »