Jane Martin, Founding Director
Plant*SF

Ironically, the very imprecision of the term ‘greening’ may be its strength – for the concept is hollow if not holistically applied.  To some “green” connotes a cosmetic layer of beautification.  To others it is a degree of material sustainability.  For all, it is a reminder of our society’s prevailing mode of facilitation, money.  It is only through the mutual inclusion of these three aspects, however, that the application of greening to San Francisco’s streetscapes will be truly successful.  By way of example, traditional forms of public space plantings such as raised beds and hanging flower baskets may provide an immediate beautification lift, but because their soil is isolated and exposed to wind and sun, they require frequent watering even when climate adapted plants are selected.  This is neither environmentally supportive nor fiscally responsible.